Our Design Philosophy

ab509p-golden-rect

Our design philosophy is characterized by restraint and simplicity. A clear expression of form is the defining principle in our designs and it is our ultimate goal. We reject the use of embellishments or ornamentation to create interest, believing instead that the form must succeed on its own. We rely on the careful selection of design elements and pay special attention to their relative position and size. It is the variation of tones, both gradient and uniform, that, when combined with thought and care, creates interest and distinction in sculptural design.

“Perfection is achieved, not when there is nothing left to add, but when there is nothing left to remove.” 

–  Antoine de Saint-Exupéry


Many factors contribute to the success or failure of a design: proportion and relative scale of design elements, the spatial relationship between elements, the quantity of elements, the interplay of light and shadow, contrast in form and tone, rhythm and cadence, and the establishment of dominant and subordinate features. All of these factors inform our choices, and when a design is complete, it will conform to our core belief in the importance of purity of form.

Product Example

Testimonials

  • “Considering all of the profiles I review regularly as a practicing design architect, I...

    Read more

  • Peter DeWitt, Co-founder